The New Huawei Pura 70 Ultra Still Tops The Dxomark’s Smartphone Camera Rankings

Saturday, May 25, 2024

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The New Huawei Pura 70 Ultra Still Tops The Dxomark’s Smartphone Camera Rankings  | Huawei announced its next step from the HUAWEI P series, upgrading and rebranding the smartphone series to the HUAWEI Pura series. The revamped lineup embodies a fresh approach, blending cutting-edge photography, captivating design, and unique style. Offering users a revolutionary imaging system, the HUAWEI Pura 70 Series also brings users Ultra Speed Snapshot. As one of the main highlights of the HUAWEI Pura 70 Series’ camera that has already gone viral in China since its release, the feature allows users to explore the world of high-speed photography – up close or from a distance.  


Ultra Lighting Photography System : Featuring A Large Sensor and Wide Aperture for Superior Photography 

The HUAWEI Pura 70 Series features a new generation of Ultra Lighting Camera and the Ultra Lighting Pop-Out Camera on the HUAWEI Pura 70 Ultra. With a 1-inch large sensor and F1.6 aperture, the HUAWEI Pura 70 Ultra camera offers the largest light intake on a mobile smartphone camera. The camera also includes the HUAWEI XD Motion Engine, enabling the Ultra Speed Snapshot feature to capture fleeting moments effortlessly.  It excels in scenarios like talented dogs catching frisbees at the park, crowds on rollercoasters, speedboats slicing through water, and race cars at the Grand Prix. This makes the HUAWEI Pura 70 Series ideal for photographing pet performances, sports activities, and other dynamic scenes with precision and impact.

Intelligent Image Optimisation with XD Motion Engine 

The XD Motion Engine feature simplifies this process by using a real-time sensor dual exposure: short exposure captures the moment's details, while long exposure retains rich background information. Through AI Motion Vector Computing, these exposures are matched by their features via Regional Motion Restore, producing a crisp, high-definition photograph. This allows for effortless snapshot photography, capturing scenes such as pets jumping or motorboats riding waves, accurately portraying movement with fully restored details.  

Greater Focus and Stability : Anti-Shake OIS for Improved Image Stabilisation 

Mesmerised by a street performer doing impressive card tricks while exploring a new country, or spotting a fascinating cultural monument during a tour bus ride? Capturing fast-moving scenes clearly is often a challenge with ordinary smartphone cameras, but with the HUAWEI Pura 70 Series, it becomes effortless. The Ultra Lighting Main Camera, featuring a 1/1.3-inch large sensor and the industry's largest physical aperture of F1.4, allows a significant light intake for crisp and sharp images. The high-precision slide guide motor enhances focusing accuracy by 100%. 

Additionally, the HUAWEI Pura 70 and Pura 70 Pro improve image stabilisation with an upgraded anti-shake angle increased by 91%, while the HUAWEI Pura 70 Ultra supports sensor shift OIS, improving stabilisation by 67%. The result is a breath-taking shot that captures the realism and emotion of the moment.    


DXOMARK commended the camera’s Autofocus for its accuracy and speed, awarding it a rating of 125. This is achieved through increased light intake and the HUAWEI XD Motion Engine, which uses real-time sensor dual exposure and AI Motion Vector Computing to produce clear photos with minimal motion blur.



The Ultra Lighting Pop-Out Camera and Ultra Lighting Macro Telephoto Camera also received high praise. DXOMARK noted the Pop-Out Camera’s wide dynamic range, outstanding contrasts, and pleasant colours on HDR displays. The Macro Telephoto Camera scored 164, recognised for its sharp macro images and low noise levels even in low light. The HUAWEI Pura 70 Ultra also supports a 200x zoom range and features an 'Enhance images' mode, which fuses image information from different focal lengths to produce high-definition photos. DXOMARK, a trusted authority on imaging, provides these scores based on scientific measurements and perceptual analyses. 

Pre-order the HUAWEI Pura 70 Series from today until 24 May 2024 and stand a chance to receive complimentary gifts valued up to RM2,376, including a pair of HUAWEI FreeBuds Pro 3 wireless earbuds and exclusive AppGallery discounts on popular food and beverage brands. Furthermore, Huawei is offering an additional trade-in rebate of up to RM500. 

For more information, latest updates or promotions about Huawei’s latest products, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.





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A Heartwarming World: Huawei Xmage Global Exhibition Debuts In Malaysia

Friday, May 24, 2024

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A Heartwarming World: Huawei Xmage Global Exhibition Debuts In Malaysia  |  Join Huawei in celebrating 12 years of mobile photography excellence!


KUALA LUMPUR, 23 MAY 2024 – Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” on 23 May 2024, at the Sentul Glass Pavilion nestled within a private park in Kuala Lumpur, Malaysia, marking the largest photography exhibition in Huawei’s history.

The HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open platform for smartphone photographic excellence, was also officially launched during the exhibition’s opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.

"A Heartwarming World – 12 Years of Huawei Photography"

Debuting under the theme “A Heartwarming World,” the exhibition showcases nearly 300 photographs taken by Huawei smartphones, selected from millions of submissions. These images capture moments of warmth, tranquillity, and brightness from every corner of the globe, highlighting the genuine relatability of ordinary people and encapsulating HUAWEI XMAGE’s new brand philosophy, ‘The Power of Image.’ This philosophy aims to ignite consumers’ imagination, creativity, and appreciation with supreme imaging technology and experiences, showcasing its powerful impact beyond what’s captured.


The past decade has witnessed rapid development in mobile photography. This exhibition features works from Huawei smartphone series spanning the past 12 years. During this time, Huawei has driven the evolution and development of mobile imaging technology through continual innovation. Moreover, Huawei has engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.

Building upon this legacy, the HUAWEI P Series has been upgraded to the HUAWEI Pura Series. The HUAWEI Pura Series restarts with a new attitude, perfectly integrating ultimate photography, aesthetic design, and unique style. According to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points.

With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience alongside global users, taking smart photography to new heights.

“Photography is a universal language, transcending barriers to capture beauty and inspire meaningful conversations,” Mr. Li Changzhu, Vice President of Handsets Product Line, Huawei Consumer Business Group shared during the opening ceremony. “XMAGE is a global platform that encourages users around the world to shoot, share, and record life, inspiring them to express their emotions and enjoy the fun of photography.”  

“The XMAGE Global Exhibition symbolises Huawei’s commitment to merging technology with art, empowering individuals to embrace innovation for exploration and enlightenment. Each exhibited image embodies a narrative, bridging cultures and fostering a deeper understanding of our diverse world. We are honoured to experience these profound moments captured through Huawei’s innovative mobile imaging technology. Each moment is crafted into a masterpiece, making the selection process delightfully intricate amidst the abundance of stunning images,” Mr. Li added.  

The exhibition explores six different categories: “The Secrets of Mother Nature,” “Landscapes and Spaces,” “A Dialogue with Animals,” “You and Me,” “The Power of Moments,” and “The World of Youth.”  

“A Heartwarming World – 12 Years of Huawei Photography” Exhibition will run from 23 until 24 May 2024. Exceptional works will be displayed across Huawei’s official platforms such as @HuaweiXmageAwards on Instagram, @huaweimobilemy on Instagram, X, and Facebook.   

Explore the Unseen Wonders with HUAWEI Pura 70 Series 

The HUAWEI Pura 70 Series revolutionises mobile photography, blending innovation and artistry to redefine the possibilities of capturing life’s moments. With its revolutionary Ultra Lighting camera system, the Ultra Speed Snapshot feature can effortlessly capture fast-moving scenes, from a powerful badminton smash to an F1 racer crossing the finish line, turning fleeting moments into everlasting memories.      


“Splash of Joy” 
Mesmerise in the sight of a young boy immersed in pure joy as he play with water. Each splash of water evokes laughter and wonder, illuminating the innocence and happiness of childhood. It’s a heartfelt moment that embodies the theme of 'The Power of Moments,' celebrating the simple joys that connect us all. 
By Abeden Mung with the HUAWEI Pura 70 Ultra  



On the other hand, the Ultra Lighting Macro Telephoto Camera enhances clarity for distant landscapes and close-up details. With long distance slide shaft flexible focus technology and an F2.1 periscope telephoto aperture, it ensures crystal-clear images across the entire focal length. Whether capturing far-off scenery or intricate subjects up close, this camera delivers unmatched clarity and precision, allowing users to explore the world with unparalleled detail.    


“Winged Marvel: Dragonfly in Focus”
Step into a moment of wonder to see the unseen. In this stunning close-up shot of a dragonfly, the delicate veins on its wings and the fine bristles on its legs and around its mouth are rendered in exquisite detail, offering us a glimpse into the micro world and opens ‘A Dialogue with Animals.’ 
By Sanjitpaal Singh with the HUAWEI Pura 70 Ultra.         

At the heart of the Pura 70 Series lies the revolutionary Portrait Mode, powered by advanced AI algorithms. This feature intelligently perceives and adjusts light, shadow, blur, and skin tones to deliver stunningly realistic results, while the portrait blur function creates distinct layers, accentuating subjects while preserving fine details like hair strands and facial nuances.    


 
“Whispers of Mischief: The Shush Pose”
Step into a world where mischief meets charm, captured in this intriguing black and white portrait. With a playful shush gesture, our charismatic character invites you into a realm of secrets and laughter, all within the compelling category of ‘You and Me.’ His eyes gleam mischievously, hinting at hidden tales and shared jokes. Below one eye, tear drop tattoos rest upon a growing plant, emerging from a pile of soil, perhaps symbolizing the blossoming of new beginnings and hope. 
By Bibo Aswan with the HUAWEI Pura 70 Ultra.  

Even in challenging low-light conditions, the Pura 70 Series maintains clarity and contrast, capturing vibrant sunset hues and delicate facial transitions with precision. With its unparalleled portrait effects, the Pura 70 Series sets a new standard in smartphone photography, empowering users to unleash their creativity and capture life's most cherished moments with unparalleled clarity and depth.    


“Sunset Serenity: Boats at Rest” 
Immerse yourself in the tranquil end of a day as two fishermen’s boats rest on the beach, illuminated by the golden hues of sunset. The rich colours of the sunset, the soft, textured sand, and the gentle waves caressing the boats are captured in stunning detail, beautifully encapsulating the harmony between nature and human endeavour within the category of ‘Landscape and Spaces.’  
By Zarnizar with the HUAWEI Pura 70 Ultra.          

The HUAWEI Pura 70 Ultra’s main camera features an original retractable Ultra Lighting Pop-out Camera, create unique imaging system that invites users to explore unseen wonders. When activated, the camera automatically extends, accentuating a unique red ring around its frame and emitting sounds of professional equipment, emphasizing the artistry and prowess of imaging.  

Complementing its advanced camera capabilities, the HUAWEI Pura 70 Series boasts a sleek and elegant design, setting new standards for craftsmanship and aesthetic appeal. Engineered with durable materials such as Super Durable Kunlun Glass on the HUAWEI Pura 70 and HUAWEI Pura 70 Pro, and Crystal Armor Kunlun Glass on the HUAWEI Pura 70 Ultra, these smartphones are built to withstand the rigors of daily use.  

The HUAWEI Pura 70 Series sets new standards for elegance and exquisite craftsmanship. It embodies high-end, minimalist and pure design philosophies, breaking away from traditional square and circular smartphone camera designs with its innovative triangular elements of Forward Symbol Design, giving it distinctive look.   

Just like a couture fashion brand, the HUAWEI Pura 70 Ultra is adorned with its own exclusive, custom-fitted high-end fashion label. Below the camera module of the HUAWEI Pura 70 Ultra is a unique XMAGE label, representing the HUAWEI XMAGE, epitomizing the spirit of artistic mastery and adding a touch of haute couture to the device. With trendy colour options and minimalist designs, the HUAWEI Pura 70 Series offers users an effortless expression of their individuality. Find out more details at HUAWEI Official Website.  

Join the HUAWEI XMAGE Awards 2024: Inspiring Innovation, Leading Global Photography Culture 


Leverage the powerful features of the HUAWEI Pura 70 Series to capture stunning images and submit the best work to the HUAWEI XMAGE Awards 2024. Celebrating the best in smartphone photographic excellence, this annual competition encourages the use of unique perspectives and unlimited creativity to give mobile photography deeper artistic significance and aesthetic expression. Since 2017, users from more than 170 countries and regions have participated, contributing nearly 4 million entries to date. This makes the HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of human history from worldwide perspectives.  

This year’s XMAGE Awards introduces new categories: “Moments,” “Faces,” “So Far So Close,” and “Style,” showcasing Huawei's leadership in Snapshot, Portrait photography, Telephoto and Macro photography, and Color styling. Additionally, new awards such as “Best of Pura Series” and “Best of Mate Series” have been created to encourage artists to explore diverse expressive forms and themes using Huawei’s flagship imaging capabilities. All winners may have their work featured on global advertising platforms and HUAWEI Pay transit cards, among other opportunities.    

The competition also welcomes a new panel of esteemed judges, including Nini Yusof -- CEO of Media Prima Television Networks & Primeworks Studios, Abeden Mung -- Photographer, Bibo Aswan – Fashion & Lifestyle Photographer, and Li Changzhu -- Vice President of Handsets Product Line, Huawei Consumer Business Group. They will collectively select the most compelling photographic stories based on their profound insights into image expression.  


Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on Wednesday, 31 July 2024, at 23:59 pm. For more information and to enter the competition, please visit HUAWEI Official Website.




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Stay Fashionably Fit With Huawei Watch Fit 3, Now Available From Rm599

Sunday, May 19, 2024

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Stay Fashionably Fit With Huawei Watch Fit 3, Now Available From Rm599 | Step Up Your Style with Anna Jobling’s Top Choice of Smartwatch, Now Available in Malaysia.


KUALA LUMPUR, 18 MAY 2024 - Following the successful Asia Pacific launch of the HUAWEI Innovative Product Launch earlier this week, Huawei is excited to announce that the HUAWEI WATCH FIT 3 is now available for purchase in Malaysia! Perfect for today’s trendsetters, this stylish, versatile smartwatch is ideal for anyone looking to stay ahead in fashion, health, and fitness. Whether you’re a fashionista balancing a vibrant social life and a demanding schedule or a budding professional embracing a stylish and health-conscious lifestyle, the HUAWEI WATCH FIT 3 is your perfect companion.

This fashionable smartwatch is incredibly sleek and lightweight, offering not only cutting-edge health and fitness tracking but also supporting you throughout the day with a long battery life of up to 10 days on a single charge. Imagine a week-long trip, a weekend adventure, or navigating your daily grind without needing to pack your charger – this watch keeps up with your lifestyle. What’s more, the HUAWEI WATCH FIT 3 is broadly compatible with both iOS and Android to ensure seamless connectivity. Get notifications, quick reply to WhatsApp messages, or accept and end Bluetooth calls directly from your wrist to see how it seamlessly integrates into your stylish and active daily routine.    

STYLE MEETS FUNCTIONALITY

The HUAWEI WATCH FIT 3 combines sleek design with powerful functionality. With a slim profile of just 9.9mm and weighing only 26g, it’s comfortable to wear all day. Its new square design with rounded edges and vibrant sun-brushed crown offers a bold, youthful look. The aluminium alloy body adds a touch of elegance, making it suitable for any occasion. 

The 1.82-inch AMOLED screen, featuring a 77.4% screen-to-body ratio, delivers vivid colors and sharp details. The screen’s brightness can reach up to 1500 nits, ensuring clear visibility in any lighting condition. Whether you’re outdoors under the bright sun or in a dimly lit room, your smartwatch display will always be easy to read. 

PERSONALISED EXPERIENCE 

When it comes to user experience, the HUAWEI WATCH FIT 3 offers a vibrant and innovative UX tailored for the dynamic, on-the-go user. Choose from three new watch faces – dazzling, fun mood, and parallax space – or explore over 10,000 watch faces available on the HUAWEI Watch Face Store. Interchangeable straps in various colors and materials, including leather and fluoroelastomer, allow you to match your watch to your outfit or mood effortlessly. 

Imagine switching from a professional look for a meeting to a casual style for a night out with friends. The HUAWEI WATCH FIT 3 makes it easy to adapt your watch to any situation.


ADVANCED HEALTH AND FITNESS TRACKING

Stay on top of your health with the HUAWEI WATCH FIT 3’s advanced tracking features. The improved TruSeen™ 5.5 system provides accurate heart rate monitoring, even in scenarios with weak signals. The enhanced SpO2 measurements are perfect for high-intensity workouts or high-altitude activities. HUAWEI TruSleep™ 4.0 technology offers detailed sleep tracking, allowing you to discover how well you’re sleeping and receive tips to achieve perfect sleep. The new Sleep Breathing Awareness feature detects interruptions in your breathing during sleep, ensuring you get a comprehensive analysis of your nightly rest. 

COMPREHENSIVE FITNESS SUPPORT 


The Stay Fit app on the HUAWEI WATCH FIT 3 provides extensive support for calorie and weight management. With an expanded food database covering 50 countries, you can easily monitor your diet and exercise balance. The intuitive interface displays your current calorie intake versus your goal, helping you stay on track. 

The HUAWEI Health App offers over 200 personalized training plans across nine categories, including fat-burning and body sculpting workouts. The Smart Sports suggestion feature recommends exercises based on your habits, weather, and Activity Rings status, providing personalized guidance. Users can also explore five new sports modes powered by HUAWEI TruSport™, including padel, esports, and football, totaling over 100 sports modes for urban, outdoor, campus, and water activities. 

WOMEN’S HEALTH AND MORE 


The HUAWEI WATCH FIT 3 includes advanced features for menstrual cycle management. Track your cycle, record symptoms, and receive timely reminders, helping you stay in tune with your body. The intuitive calendar view makes it easy to manage your menstrual health. 

Additionally, the Grey and White Leather editions of the HUAWEI WATCH FIT 3 come with a multi-functional NFC module, allowing you to use your watch as an access card, transport card, or payment card. 

GET YOURS TODAY! 


Elevate your lifestyle with the HUAWEI WATCH FIT 3. Available now at all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and Senheng from only RM 599! 

For more information, updates or promotions about HUAWEI WATCH FIT 3, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram





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Malaysians Are Invited To A Night Filled With Music And Celebrations At Vivo’s Perfect Night Party 2024

Tuesday, May 14, 2024

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Malaysians Are Invited To A Night Filled With Music And Celebrations At Vivo’s Perfect Night Party 2024 | Kuala Lumpur, 13 May 2024 - vivo Malaysia joyfully unveils The Perfect Night Party 2024, a grand celebration aligned with its 10th year anniversary. Set to dazzle on 18th May 2024, this event stands as a testament of vivo's dedication to innovation, creativity, and the dynamic Malaysian spirit at Zepp Kuala Lumpur. As vivo Malaysia looks back on a decade of remarkable milestones, they are extending a warm invitation to all Malaysians to join vivo in commemorating this special occasion and create more memorable memories together.

Vivo’s Perfect Night Party 2024

The Perfect Night Party 2024 is gearing up to deliver an incredible showcase of Malaysia's most famous and talented artists. Get ready to be swept away by the irresistible rhythms of Masdo, the heartfelt melodies of Elva, the dynamic performances of Daniel Cheah and other incredible artists. With their talents and magnetic stage presence, these artists are poised to captivate audiences, leaving an indelible mark on hearts and memories for years to come.

The Perfect Night Party 2024 is a treasure trove of exhilarating activities and engaging experiences, catering to all Malaysians with a diverse array of entertainment offerings for an unforgettable experience unlike any other. Adding to the excitement, entry is completely free. vivo Malaysia encourages everyone to grab their tickets quickly as seats are filling up rapidly. Get ready to dance, sing, and create memories that will last a lifetime with vivo.  

For more information and latest updates about vivo’s 10th anniversary, do visit vivo Malaysia’s official Facebook Page and vivo Malaysia’s Official Website.




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